For PASCAL, a California-based color diamond brand, I designed a landing page that addresses the complex history of blood diamonds and Sierra Leone’s civil war. This project traces the devastating impact of conflict diamonds on communities and highlights the urgent need for transparency in the jewelry industry. Through thoughtful storytelling and design, the page emphasizes how PASCAL’s lab-grown diamonds offer a responsible alternative — promoting ethical sourcing, education, and lasting positive change. Every PASCAL diamond stands as a commitment to rewriting the narrative of luxury with conscience and care.

The published site is linked at the bottom.